Zac's Place

by jasperwiet

Online, a headline can make or break your results. In fact, your website will lose a huge percentage of visitors within seconds of arrival if your headline doesn’t draw them in.

If you want more people to stick around at your website and maybe even BUY SOMETHING, you need to carefully consider what your visitors are looking for. That’s right, forget what product or service you are selling and focus on what END RESULT your visitors desire! I’ll give you a hint: it’s going to be tied to emotion. For example, if you’re selling a business opportunity, you’d want to focus on all the personal and financial freedom your opportunity could bring them. Once you know the desires of your audience, you simply need to express those desires in a proven headline format that captures their attention. I’ve used each of the following formats with great success online…

If you know exactly why your visitors came to your site, this type of headline can be very effective. You’ll need to know your audience, but if you ask the right question, it will fit perfectly with your visitors. For example: A dating website may ask, “Are You Tired Of Staying Home Alone On Friday Night?”

If your products and services come with a powerful guarantee, let everyone know about it. For example: “Lose 10lbs In One Week Or We’ll Refund Every Penny.”

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This type of headline utilizes client testimonials in your headline. This can be a very powerful technique as your customers are basically selling for you as they talk about the benefits of your products. For Example: “I Tried Every Detergent On The Market And This Is The First One That Finally Got My Clothes Clean…”

Another powerful motivator that gets people reading through your sales copy is the “How To” headline. By starting with “How To” potential clients will be enticed by seeing their problem and a proposed solution immediately upon arriving at your site. For example: How to Avoid Divorce and Win Back Your Spouse No Matter How Big Your Problems Seem…

This is a popular strategy used in television infomercials. It basically gives readers and/or viewers a reason for their past failures. then it supplies a new solution. Example: “It’s Not Your Fault You’re In Debt — We Were Never Taught Money Skills In School…”

Now Give Your Headline Some Finishing Touches…

As mentioned earlier, try to appeal to at least one of five basic emotions that drive sales both online and off… Passion, Greed, Envy, Pride and Fear. Simply identify one or two of these emotions that might be motivating to your visitors, than consider appealing to those emotions in your headline. Do it subtly, but do it.

Here’s one last example with that advice in mind…

Let’s say you’re selling debt solutions. Most people visiting your site might be worried about their growing debt. Obviously they would have some level of fear about their growing problem. You would want to address that fear in a comforting manner, so that they know you care and want to help. A headline like this could work well… Example: “Are You Concerned About Your Growing Debts? Consider Using The Following Legitimate Solution That Has Helped Thousands of People Avoid Bankruptcy…”

As you can see, you don’t have to be sneaky to write an effective headline. You simply need to know your audience. Understand what their fears and desires are and then appeal to them with a solid headline.

Next, keep that headline in mind as you write your entire sales letter. You might be surprised at the great results!

To Your Success.,

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