Tag Archive for Good

| March 22, 2012
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Writing a Good Headline For Your Advertisement

Headlines
by

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad. The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows.

If a company is selling reasonably priced furniture, the headline of their advertisement should be ‘Durable furniture for less price’. This headline will attract the right customers who are on a look out for durable furniture as well as low cost furniture. If the customers to be reached belong to a category that are interested in decorating their house with beautiful furniture and aren’t concerned about the price to get the right look, then the headline can be ‘Change how your house looks by our oriental furniture’.  Anything other than the prospects should not be included in the headline. If both men and women can use a product, both of them should be referred to in the title, missing out even one of the category is like losing a huge number of potential customers.

The title should be instant product seller.

According to a research, five times more readers read just the headline when compared to those who read the complete advertisement. So the investment is of no use, if the title isn’t good enough to sell the product. There can be a possibility that the content of the ad isn’t strong enough. All the harm can be undone by having a powerful headline.  The headline should be centered on the product and not the company that is selling the product. The customer’s interest should be reflected and he should feel that he is directly addressed. Start with ‘you’ and not ‘we’. So if the client specified on mentioning the company’s name, don’t start the sentence with it. For example, instead of writing ‘Tylenol – solution for sever cold ’, write ‘Got sever cold? Try Tylenol’. Never forget to mention the name of the product in the headline. The product name should be of top priority.

A snapshot of the benefits of the product should be given in the headline. This is an important quality of a well-phrased headline. The customers look out for advantages when he thinks of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title.

If inculcating all these factors have made the headline long, it should be remembered to write the product advantages in bold. If a visual is placed in the advertisement, it will be a good complement. As a picture speak thousand words. But care should be taken that the headline should say some part of the story and the visual should say the rest. Don’t repeat the headline or the picture.

Too much of cleverness should not be applied to design a headline. There are nearly five hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He will be able to classify between a false heading and a genuine heading. No false promises or information should be included in the headline. Over smart headlines are good for award competitions, but don’t really work with the savvy customers.

The headline should give out a positive feeling to the reader. Negativity should be totally excluded as it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. Confidence should be reflected in the headline. Don’t include any doubtful words like if and but. Conditional phrases are a strict no. The sentence should be in present tense, instead of past or future.

Written by lanzezekiel
Thinking.

Category: Headlines | Tags: , , ,
| October 5, 2011
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Childhood Leukemia: The Good News

Is Childhood Leukemia Really a Death Sentence?

If you were diagnosed with childhood leukemia in the 1950s, you were considered as good as dead.  Survival rates hovered around 4 percent. But since then, research and new methods of treatment have raised the rate of survival for many types of childhood cancer in the United States to 80 percent or better – a tremendous success story in medicine.

Leukemia is a cancer that attacks the blood-forming cells. It begins in the bone marrow but then spreads to the blood, hence to the brain and spinal cord, lymph nodes, liver, spleen, the testes or other organs. There are two types of leukemia: chronic (slow growing), and acute (quickly growing), but nearly all pediatric leukemia is of the acute type.

There are also two types of acute leukemia: acute lymphocytic leukemia (also known as acute lymphoblastic leukemia), and acute myelogenous leukemia, (also known as acute myelocytic, acute myeloid, or acute non-lymphocytic leukemia). These classifications are determined by examining cells under a microscope. More tests may be needed to determine the child’s exact type. Finding the exact type is critical as the prognosis and treatment is different in each case.

Acute lymphocytic leukemia (ALL) is a cancer of the lymphoblasts, the cells that form lymphocyte. Acute myelogenous leukemia (AML) is a cancer of the immature bone marrow cells, the myeloblasts, the monoblasts, megakaryoblasts or the erythroblasts, which become red blood cells. When examined under a microscope, some leukemias exhibit features of both ALL and AM. These are usually approached like ALL and generally respond like ALL to treatment.

Great progress has been made in understanding how bone marrow stem cells and lymphocytes grow to be leukemia cells through DNA changes. Understanding how genes change – translocate or produce extra chromosomes – shows us why such cells become cancerous instead of developing into normal cells. This knowledge helps doctors determine how the cancer may develop in children, and how intense their treatment should be.

The progress that has been made has already improved the tests that detect leukemia to make them much more sensitive. For example, the polymerase chain reaction (PCR) test is now able to identify tiny numbers of leukemia cells, on the order of one in one million. These results can determine how effective treatment has been and if a relapse is likely to occur in future without further treatment. DNA microarray analysis, which looks at many gene changes in cancer cells at the same time, can help with a prognosis. It may also aid in future gene therapy, to restore controls on cell multiplication, by replacing abnormal DNA in cancer cells with normal DNA.

Good News: Information on Possible Causes

A new study, according to Reuters Health, has found that children who eat cured meats such as hot dogs and bacon have a higher risk of developing leukemia. Among the 515 Taiwanese children studied, those who consumed cured fish and meats more than once per week had a 74% higher risk of developing leukemia. Those who ate soy products and vegetables had half the risk of leukemia as those who did not. More study is needed to determine cause and effect, but one of the researchers, Dr. David C. Christiani, of the Harvard School of Public Health, recommended that children not be give cured meats and fish in large amounts.

Another study, funded by the World Cancer Research Fund (WCRF) at the University of Leicester in the UK, is examining the possibility that caffeine intake during pregnancy may raise the risk of the baby’s developing leukemia later in life. This area of research is crucial, because mothers must be given the best information possible. It is also believed that a rare reaction to a common infection and/or radiation may trigger leukemia. Past studies have found a connection between DNA alterations, sometimes present in newborns, to consumption of caffeine. Since caffeine easily passes from mother to baby through the placenta, the baby is exposed as the mother is exposed.

Good News: Treatments

Another bit of good news is that new and alternative treatments are being adopted, under the banner of “Whatever helps is good.” The Leukemia Foundation has a program called Martial Arts Therapy, aimed at combining the mind-body approach to modern medicine with the wisdom of the martial arts. In classes martial arts skills are taught to change the thinking of young cancer patients, so that instead of thinking of themselves as victims, they think of themselves as Ninja Fighters. Patients are also taught how to cope with their fear and pain, building self-esteem and self-confidence.

In these one-hour group sessions, children learn meditation, karate moves, visualization and proper breathing techniques. Meditation helps children become more empowered; it helps them focus on positive outcomes. Visualization and breathing techniques aid in overcoming negative emotions and pain. Developing karate skills improves balance and coordination. Psychological benefits are also seen as spirits are lifted. Throughout the classes, the participants also have fun with peers and/or siblings.

The Leukemia Foundation sponsors a program called “Make a Dream Come True.” Under this program, the foundation seeks to make dreams come true for young leukemia patients. They may visit television studios and movie sets, visit Disneyland or Disney World, meet celebrities, or see other dreams come true. This program also gives parents a break from hospital visits, and a chance to see their child happy once again.

Written by Susan Rand
Freelance writer, editor, teacher and mentor, owner of The Pygmy Press, a writing services company.

More Breaking News Articles

Category: Headlines | Tags: , , ,
| October 4, 2011
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How to Write a Good News Paper Article That People Will Want to Read

People do not have all day to read the paper so you will have to grab their attention right away with your first paragraph. Otherwise they will quickly move on to the next article.

Step 1

Get an idea in mind to write about. Make sure it is something interesting and worth writing about.
It should be something you are interested in and something you know a little bit about already.

Step 2

Locate some people that are willing to talk to you about your chosen subject. Go to the library if you have to and do some research for your story.

Step 3

Write down a lot of notes. This way you will not forget any thing.

Step 4

Make sure you have spelled every one’s name correctly before you put it in the story. Confirm all your “Facts” and make sure they are all true.

Step 5

Start writing. In a news article you usually write the most important point of your story in the first or second paragraph. So write the most important point first. Don’t make it too dramatic or humorous. This is not that kind of story. Keep it serious and to the point. People are not reading the news for entertainment. Only make the paragraph a few inches of news paper print long. If you need to write a really long paragraph, break it up into several short paragraphs.

Step 6

In the next paragraph, write your second most important point. Then you keep going down like that, third most important fact in the next paragraph, etc.

Step 7

As you are writing, try to keep it interesting and easy to read all the way through. Don’t use any really big words that people will have to run to the Dictionary and look up. If you have to use a technical term or a big word that most people will not understand, put a short definition in parentheses next to it.

Step 8

You will want to make it at least 12 inches of print in the paper. Preferably longer. So make sure it is long enough.

Step 9

Make sure your story flows smoothly. If you start talking about a local store that was robbed today, then you start talking about the car dealer down the road who is ripping people off, people will get confused and your story will not make sense.

Step 10

Make sure you take your time on it. Include all the facts and just the facts. Inserting another person’s opinion is sometimes OK, but never include your own personal opinion in the story.

Step 11

Proof read your story and make sure you didn’t forget any relevant details. Make sure your most important points are at the top and least important facts are at the bottom. Make sure it is coherent.

Step 12

Type it on your computer and send it to the editor of the paper that you want the story printed in.

Some times if you write a letter to the editor, they will want the story about 250 words or less, or they will not print it.

Don’t forget to use spell check.

Written by davida8575

Category: Headlines | Tags: , , , , , , ,
| August 7, 2011
No comments

Writing a very good headline to your commercial

Article by markov bezolliniv

There isn’t a denying the fact that the success of an commercial lies mostly in the headline. The headline should attract the reader and make him learn the remainder of the advertisement. The headline should be merely catchy and varied key points must be embedded when deciding on the headline for the ad.

The headline should catch consideration of the attention at the first glance. Words in headlines should act as tags for the advertisement. It ought to say it all about the content material that follows. If a company is promoting moderately priced furnishings, the headline of their commercial needs to be ‘Durable furnishings for much less value’. This headline will attract the precise clients who’re on a look out for sturdy furnishings in addition to low value furniture. If the customers to be reached belong to a category which are inquisitive about decorating their house with beautiful furniture and aren’t involved in regards to the value to get the proper look, then the headline could be ‘Change how your home appears by our oriental furnishings’. Anything apart from the prospects shouldn’t be included in the headline. If both women and men can use a product, both of them ought to be referred to within the title, lacking out even one of the class is like losing an enormous variety of potential customers.

The title needs to be instantaneous product seller. In accordance with a research, five times more readers learn just the headline when compared to those who learn the entire advertisement. So the investment is of no use, if the title isn’t ok to promote the product. There generally is a chance that the content material of the ad isn’t robust enough. All the hurt will be undone by having a strong headline.

The headline ought to be centered on the product and never the corporate that’s promoting the product. The customer’s interest needs to be mirrored and he ought to really feel that he’s straight addressed. Start with ‘you’ and not ‘we’. So if the shopper specified on mentioning the company’s identify, don’t start the sentence with it. For instance, as a substitute of writing ‘Tylenol – resolution for sever chilly ‘, write ‘Got sever cold? Try Tylenol’. Always remember to say the identify of the product in the headline. The product identify must be of high priority.

A snapshot of the advantages of the product must be given within the headline. This is an important quality of an effectively-phrased headline. The customers look out for advantages when he thinks of shopping for a product. Keywords like whiter enamel, nutritious cereals, or miraculous growth must be incorporated within the title.

If inculcating all these components have made the headline lengthy, it should be remembered to put in writing the product advantages in bold. If a visible is placed in the advertisement, it is going to be a superb complement. As an image speak thousand words. But care ought to be taken that the headline ought to say some a part of the story and the visual should say the rest. Don’t repeat the headline or the picture. Too much of cleverness should not be utilized to design a headline. There are practically 5 hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He will be able to classify between a false heading and a real heading. No false guarantees or information ought to be included within the headline. Over good headlines are good for award competitions, but don’t really work with the savvy customers.

The headline should give out an optimistic feeling to the reader. Negativity ought to be completely excluded because it not solely creates an adverse impression however the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a damaging meaning of the message being delivered. Confidence should be mirrored within the headline. Don’t embrace any uncertain phrases like if and but. Conditional phrases are a strict no. The sentence ought to be in current tense, as an alternative of previous or future.

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