Zac's Place

by edit4life

For the longest century, advertising has been the most used way of informing and persuading the people. It has been the art of informing and persuading people through the use of media. As technology surges, the power of advertising also grew. There came a new advent of new media paralleling the achievements of the traditional ones. What came out is the rampant bombardment of information. With this, people became too lame to absorb all the information that surrounds them. They would only absorb those that are important and they need, especially as consumers. Then, there sprung the power of a good content writer. If a content writer is asked, what do you first consider so that what you write will be read? For sure, he/she will answer a very short but true answer: create great headline

The writer carries the burden on how to create great headline for people to stop for a while and read what the he wants to say.

Thus, headlines should be given greater consideration above all if you are content writer. But how will people read all the contents if they are not attracted by the headline, right? Headlines are mainly there to catch the attention of the prospective audience and to lure your target audience to read the rest of the ad. If there are show-stoppers on stage, headlines should also be like show-stopper that would catch the attention of an audience in the most unlikely circumstance and the most unlikely manner. It should arouse a need for the audience to read further the ad. If this happens, the way you create great headline is a effective. The most common of these headlines contains the words FREE.., TIRED OF…?, YOU CAN…, FINALLY…, and the like. These have been used for the past years and it did work. But in our new generation headlines are basically transformed into news type that of Cosmo and the Enquirer. These headline-containing magazines will surely radiate a need for people to crave for more. One will notice that once they are caught in the labyrinth of the ideas that the headline has, they are more likely to plunge themselves more on it. This is the essence of why you should create great headline.

In the business arena, a business will create great headline that would speak on behalf of them and that arouse a need for pre-selected audiences to be informed and later on be persuaded. One can do this by coming up with what the company stands for and translate it into words. Next, make the words work well with each other by considering the length and idea. Just keep it simple. But keep it meaningful also. For example, you are making a headline for a lotion that is protects the skin from the heat of the sun but also whitens the skin. When you have fair skin, you are said to be “in fashion,” since you are endorsing a sun block lotion, use protection as its synonym. There you can have the headline: ‘wear fashion, wear protection.” With this headline, consumers are more likely read more of its feature because you gave a glimpse of its benefits without explicitly saying it.

As competition in the market rise, business must always take the initiative of bringing their products closer to its consumer. And the only way to do this is to use headlines. Not just headlines, but GREAT headlines.

No Copyright Infringement Intended. Mixed both versions together… Lemme know what you think!